It's Not the VMAs Until Miley Cyrus Violates a Foam Finger in Plastic Undies

Some of the greatest performances of all time happen at the VMAs, including a number of Britney Spears and *N Sync classics that have happened over the years. Oh yeah, and don’t forget Beyonce’s Blue Ivy baby bump reveal.

Did you catch the *N Sync reunion at this year’s show? If you sneezed you would have missed it, but it was still a thrill for any ’90s girl. It was a little tragic seeing Joey and Chris looking chubby, but the “Bye, Bye, Bye” dance hasn’t lost its power over the years. JT’s solo performance was killer too, but then I got depressed realizing that the first time he stepped out as a solo artist was 11 years ago. Sigh.

I also loved Bruno Mars’s performance. I normally like his music but don’t love it, but I really enjoyed this one. Katy Perry’s new song is also growing on me.

But one thing I can’t figure out about this show is the product placement stuff. Seriously. I get that you need some product placement to make the show a worthwhile financial investment, but damn. It was like this:

“Okay, the Nokia Rising Star award brought to you by Pepsi goes to Miley Cyrus who is wearing Cover Girl lip gloss in ‘I Shouldn’t Be Twerking on This Guy’ red! Tweet your own Cover Girl moment using #teddybearporn.”

You enjoyed that performance by Ariana Grande? Oh good. It was brought to you by State Farm ::insert plug for something about State Farm here::

You love One Direction? Well you can nominate them to win the Windows “Song of the Summer.”

Even my girls from the show Girl Code couldn’t escape the sponsorship madness. Every picture they posted on Instagram featured #fresheffects #ad, even though it didn’t make sense because they were just random pictures of them enjoying the night and had nothing to do with their makeup.

Interestingly enough, I just read this article that says that the show set a sponsorship record, so I guess the shameless advertising placement shouldn’t be a surprise.

Ugh. 

Seriously though. Every segment and award was brought to you by something, and then included some not so clever product placement. I know the show is aimed at a younger audience, but I can’t help but find product placement that tries to be subtle but fails miserably to be insulting. All of the ads are overwhelming, yes, but I find them to be much less offensive than horribly conspicuous product placement. I know you guys need to make money and there’s no shame in that, just be upfront about it. Mention the brand’s name. Don’t try to sneak in a product placement when you’re doing an interview with Ellie Goulding and happen to whip out your NOKIA LUMINO!!! phone to show her something. If we want to see a sneak peek of Katy Perry’s new video, tell us it’s brought to us by Pepsi. Don’t show us people in the Pepsi Listening Lounge drinking Pepsi and just having the BEST TIME EVER! Like you could be too if you went and bought a Pepsi! But we swear this is natural and not staged for a client or anything! Come on now. As a pop culture junkie who likes buying things, I’d much rather have you be upfront with me about when you’re advertising something. Makes it feel less dirty, you know?

With that said, I still loved the show and thought there were tons of great performances. The VMAs never disappoint, and I always look forward to the show.

What were some of your favorite moments from the VMAs?

 

 

Like this post? You're awesome! Be even more awesome and share it!Tweet about this on TwitterShare on FacebookPin on PinterestShare on RedditShare on Google+

Speak Your Mind

*